Working experience
DESKO
SMM manager
January 2021 - November 2021
Brand development in social networks ( 5 brands - 5 different accounts);
Creating a promotion strategy;
Creation of content plans;
Organizing and conducting shoots;
Copywriting;
Posting;
Analyzing the effectiveness of promotion in social networks, improving performance;
Monitoring and analyzing the main SMM competitors;
Launching targeted advertising and analytics;
Tracking of trends in the network and correction of strategy in accordance with trends;
Photo and video shooting for content;
PR agency PointeR
PR manager
September 2019 - March 2020
Work with bloggers (communication, collection of primary analytics, generation of ideas for posting, creation of strategies for clients' advertising campaigns, blogger support during online and offline advertising collaborations, workflow, reporting, analytics, reporting, payment control);
Placement of PR materials in mass media (creation of media plans, creation of PR materials, placement of pr materials in mass media, document management, reporting).
GreatPro (переезд в Киев из Харькова)
SMM manager
December 2018 — July 2019
Brand development in social networks;
Creating a promotional strategy;
Creation of content plans;
Organizing and conducting shoots;
Copywriting;
Posting;
Analyzing the effectiveness of promotion in social networks, improving performance;
Monitoring and analyzing the main SMM competitors;
Setting tasks for designers, photographers, videographers.
Launching targeted advertising and analytics;
Tracking trends in the network and adjusting strategy according to trends;
Working with bloggers.
BrandU!
SMM Manager
April 2018 — August 2018
Preparation of promotion strategy
Content plan preparation
Creation of text content
Creating content for Stories
Setting tasks for designer, photographer, videographer
Analyzing and developing an improvement plan
Staleks
SMM Manager
November 2016 — March 2018
Development of SMM strategy for VK, Facebook, INSTAGRAM.
Interaction with media and opinion leaders (ensuring publications in target publications, blogs);
Development and implementation of activities, promotions, raffles in the network in VK / Facebook / INSTAGRAM.
Development and realization of content plan.
Setting TOR for photographers, designers.
Shooting video reviews for social networks.
Maintaining, targeting social networks, increasing the volume of subscribers, control of conversion to sites.
Decor studio JennyArt & flower shop Flowers Cafe
PR Manager
Длительность: октябрь 2014— ноябрь 2016
Maintaining social networks, preparing content for the website;
Generating ideas, participating in the development and implementation of PR-campaigns;
Participation in the organization of company events;
Organizing exhibitions, organizing events, placing advertisements in mass media, Recruitment of participants for the courses of the school of decorators;
Assisting the team on large offsite projects;
Assisting the manager in recruitment (posting vacancies, calling candidates);
E-mail and sms mailings;
Development of corporate style and provision of all necessary branded products.
Marketing agency Kaleidoscope
PR manager
March 2012 — November 2013
Composition and implementation of advertising campaign;
Writing texts for clients' websites and social networks;
Maintaining social networks and blogs;
Creation of PR actions;
Organization of city events;
Working with sponsors;
Searching for clients;
Search for sponsors and partners of events;
Maintaining client base;
Creation of corporate identity (logo, business cards, booklets, branded pens, banners);
Bringing the Iranian brand to the Ukrainian market;
Communication with the media;
Placement of advertising in Internet sources, in the press.
Event-agency"Happy House"
PR manager
July 2011 — March 2012
Designing and implementing advertising campaigns
Writing texts for clients' websites and social networks
Maintaining social networks and blogs
Creating PR actions
Organization of city events,
Working with sponsors
Searching for clients,
Search for sponsors and partners of events,
Maintaining client base
Creating corporate identity (logo, business cards, booklets, branded pens, banners)
Bringing the brand to the market of Ukraine
Media relations
Placement of advertising in Internet sources, in the press.